Your Close Rate Is Trash And It's Not Because Of Your Offer

Let's get real for a second.

You're getting on sales calls. You're showing up. You're putting yourself out there. And you keep hearing the same thing over and over:

"I need to think about it." "Let me talk to my husband." "Can you send me more info?"

And every time, you hang up feeling like something is wrong with you. Like maybe your offer isn't good enough. Maybe your price is too high. Maybe you're just not cut out for sales.

None of that is true.

Your offer is fine. Your price probably isn't the problem either. The problem is how you're running the conversation.

I've closed over $20M+ in sales across my career. And I can tell you the difference between women closing at 20% and women closing at 50%+ has almost nothing to do with what they're selling. It has everything to do with how they're selling.

You're Pitching Too Early

This is the biggest mistake I see. You hop on a call, the prospect asks about your program, and you go straight into everything that's included, how long it is, what they'll get, the price.

And the prospect checks out before you even get to the good stuff.

Here's why: nobody buys a solution until they feel the weight of the problem.

If you're pitching before you've helped them feel the cost of staying stuck, you're just giving a presentation. Not having a sales conversation.

The fix? Slow down. Ask questions first. Let them talk. Let them hear themselves say out loud what's not working. That's where the sale starts.

You're Talking More Than Listening

If you're doing more than 30% of the talking on a sales call, you're doing it wrong.

The sale happens in the questions you ask, not the pitch you give.

The best closers I know ask questions that make people stop and think. Questions that get to the root of what someone actually wants and what it's costing them to not have it yet.

When you ask the right questions, you don't have to convince anyone. They convince themselves.

You're Not Qualifying

Not everyone who books a call is your client. And that's ok.

But if you're treating every single inquiry like a potential sale, you're wasting your time on people who were never going to buy in the first place.

Stop convincing. Start qualifying.

Ask the hard questions upfront. What's their budget? What have they already tried? Are they actually ready to invest or are they just shopping around?

A "no" is just information. A "maybe" is where your time goes to die.

Your Follow Up Sounds Like Begging

"Hey just checking in!" "Just wanted to see if you had any questions!" "No pressure but just circling back!"

That's not follow up. That's desperation in disguise.

Your follow up should sound like leadership. Like someone who knows the value of what they offer and is confidently guiding a person toward a decision.

Try this instead: "Hey [Name], I've been thinking about what you shared on our call about [specific thing they said]. I know this is a big decision and I want you to feel confident either way. What's holding you back from getting started?"

See the difference? One sounds like you need them. The other sounds like you're leading them.

You're Selling In Someone Else's Style

This is the one nobody talks about.

You've been watching other entrepreneurs close on Instagram and trying to copy their approach. But the way they sell works because it fits their personality.

Some women are natural relationship builders. Some are direct and get to the point. Some lead with empathy. Some lead with data and logic.

When you try to sell in a style that isn't yours, it feels awkward. Forced. Salesy. And your prospect can feel it too.

The moment you learn how YOU are wired to sell, everything changes. Your conversations feel natural. Your confidence goes up. Your close rate follows.

You're Afraid To Ask For The Sale

I'm going to say this as directly as I can:

You're not pushy for asking someone to invest in their own transformation. You're doing them a disservice by NOT asking.

If you believe in what you do and you know you can help someone, staying quiet at the end of a call because you're scared of hearing "no" isn't being polite. It's leaving money on the table and leaving that person stuck.

The sale isn't something you do TO someone. It's something you do FOR someone. Sales isn't manipulation. It's helping people make the decision they already want to make.

So What Do You Do Now?

Here's where I want you to start:

Audit your last 5 sales calls. How much were you talking vs listening? Were you pitching before you understood the problem? Did you actually ask for the sale or did you just "send over more info"?

Get honest about your follow up. Go look at your last 5 follow up messages. Do they sound like leadership or like begging? Rewrite them.

Figure out YOUR sales personality. Stop copying strategies that weren't built for you. When you know how you're wired to sell, you stop forcing it and start closing.

Start qualifying harder. Not everyone deserves a full sales conversation. Protect your time and energy for the people who are actually ready.

Ask for the sale. Every. Single. Time. Even if your voice shakes. Even if it feels uncomfortable. The confidence comes from doing it, not from waiting until it feels easy.

Your Next Step

If you're not sure what you should actually be making each month based on where your business is right now, take my free Money Gap Quiz. It takes 2 minutes and it'll show you exactly where the gap is between where you are and where you should be.

🔗 salesmama.biz/moneygap

Want to know how you're wired to sell? Take my free Sales Personality Quiz and stop forcing strategies that weren't built for you.

🔗 salesmama.biz/quiz

And if you want to go deeper, listen to the Sales Mama School podcast where I break all of this down every week.

You're not bad at sales. You just haven't been taught how to sell like you. That changes now.

-Sausha