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If selling makes you want to crawl out of your skin, I need you to hear something.

It's not because you're bad at sales. It's not because you're "too nice" or "not cut out for it."

It's because everything you've been taught about selling was built by and for a completely different type of person. And you've been forcing yourself into that box wondering why it doesn't fit.

The countdown timers. The "only 2 spots left" when you have 20. The DM scripts. The hard close energy. The "overcome every objec…

Let's get real for a second.

You're getting on sales calls. You're showing up. You're putting yourself out there. And you keep hearing the same thing over and over:

"I need to think about it." "Let me talk to my husband." "Can you send me more info?"

And every time, you hang up feeling like something is wrong with you. Like maybe your offer isn't good enough. Maybe your price is too high. Maybe you're just not cut out for sales.

None of that is true.

Your offer is fine. Your price probably isn't the …

Let me guess…

You're posting consistently. You're showing up on stories. You're doing the lives, the reels, the networking. You're doing everything the internet told you to do.

And you're still stuck at $3K-$5K months wondering what the heck is wrong with you.

Nothing is wrong with you. Your strategy is the problem.

I know because I lived it. I was the mom grinding 24/7, barely present with my kids, telling myself it would all pay off eventually. Spoiler: it didn't. Not until I completely changed HO…

I had the most uncomfortable call with my publisher this week.

Heart racing. Chest tight. That frog-in-your-throat feeling you get right before a panic attack.

Not because anything was going wrong. But because I was facing one of my biggest money blocks head-on.

Here's the thing: I'm really good at making money. Always have been.

I've made people millions of dollars. I've closed over $15 million in high-ticket sales throughout my career. I can walk into a sales conversation and know exactly …

So let's talk about the book I'm supposed to be launching in July.

Holy shit, it's been a struggle.

Not because I can't write. Not because I don't have something to say. But because every time I get close to making real progress, I find a way to sabotage myself.

And here's the kicker - I didn't even realize I was doing it until this week.

The Resistance is Real

I've wanted to write a book forever. But there's always been this massive resistance around it. The bigger the resistance, the bigg…

You're waiting to feel confident before you sell.

You're telling yourself you need to have everything ready. You need to wait until you're ready before you pick up the phone, send that DM, or make the offer.

I'm here to tell you that's total bullshit.

You know this. You have to start before you're ready. That is how you build confidence.

The Confidence Myth

Let me be really clear about something.

You will never feel confident enough if you don't start. You will never feel ready enough. You…

You're losing the sale before you ever get on a call.

Before they ever talk to you. Before they ever book with you.

You're losing them in your marketing. Your messaging. Your emails. Your landing pages.

Because you're talking about features. What's included. What they get.

"You'll get weekly calls and 12 modules and a private community."

Cool. So does every other coach, consultant, and program out there.

People don't buy features. They buy outcomes. They buy transformation. They buy the ve…

You want to charge $10,000. Maybe $20,000. Hell, maybe even $50,000.

But right now? You're charging $500.

And your audience is used to that. Your messaging screams that. Your presence reflects that.

So here's the truth: if you want to attract premium clients, everything needs to shift. Your messaging, your pricing, your positioning, how you show up.

Think about it. The difference between Wet n Wild makeup and the Lady Gaga brand. Between a Kia and a Bentley. Between a general practitioner an…

For high achievers, burnout doesn't feel like burnout. It feels normal.

I just did a guest podcast interview about my burnout story, and I realized something: chaos was my baseline. High stress situations? That was my comfort zone.

If you think of a thermostat in your body and mind, mine was set to level 10 stress. Anytime I started to feel ease or joy, my subconscious would freak out. The rug's going to get pulled out. The other shoe's going to drop.

So I'd sabotage everything to get back to…