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I'll be honest with you. When I booked this conversation with Crystal Rasmussen, I knew it was going to be good. What I didn't expect was how much it would make me stop and think about my own journey and the women I work with every single day.

Because here's what I know after years of coaching women in business. Strategy alone doesn't fix everything. Systems alone don't fix everything. And if you've ever done all the right things and still felt stuck, this conversation is going to make a lot of t…

People call me successful all the time. And every single time, I want to shake my head and laugh.

If you only knew.

I still battle imposter syndrome. I still feel like a fraud some days. I don't have millions stashed away. I don't own my ranch yet. I have debt. My credit score is not something I'm proud of. I've made bad financial decisions and I'm still paying for them. Literally.

So when someone looks at me and says "oh my gosh, you're so successful" - I get it, and I appreciate it, but my brain …

I finished Ready, Fire, Aim by Michael Masterson last week and I haven't stopped thinking about it.

Not because it was groundbreaking information I'd never heard - but because it put into words exactly what I've been teaching inside Sales Mama School for years. Sometimes you need someone else to say the thing you already know so you can finally believe it.

So let's talk about it.

The Stat That Should Change How You Run Your Business

Most entrepreneurs spend 80% of their time on their product and 20%…

Stop Capping Your Income: The Real Cost of Trading Time for Money

Let me ask you something.

How many hours did you work last week? And did your bank account reflect that effort?

If the answer is no, you don't have a work ethic problem. You have a model problem.

I know because I lived it. Four jobs at once, starting at 5:30am, switching shifts so I could squeeze every last hour out of the week. Then I started my own business in 2017 and did the exact same thing — just without a boss telling me when t…

Stop Hustling Your Way to Broke

I used to wear busy like a badge of honor.

14, 16 hour days. Four jobs at once. Starting at 5:30am and going until I had nothing left. I genuinely believed that if I just did MORE, I would finally make more money. And I took that exact same mindset into my business in 2017.

It almost broke me.

Here's what nobody talks about when they're selling you the hustle: busy is not the same as profitable. You can stay completely consumed by your business and still be dead broke…

If selling makes you want to crawl out of your skin, I need you to hear something.

It's not because you're bad at sales. It's not because you're "too nice" or "not cut out for it."

It's because everything you've been taught about selling was built by and for a completely different type of person. And you've been forcing yourself into that box wondering why it doesn't fit.

The countdown timers. The "only 2 spots left" when you have 20. The DM scripts. The hard close energy. The "overcome every objec…

Let's get real for a second.

You're getting on sales calls. You're showing up. You're putting yourself out there. And you keep hearing the same thing over and over:

"I need to think about it." "Let me talk to my husband." "Can you send me more info?"

And every time, you hang up feeling like something is wrong with you. Like maybe your offer isn't good enough. Maybe your price is too high. Maybe you're just not cut out for sales.

None of that is true.

Your offer is fine. Your price probably isn't the …

Let me guess…

You're posting consistently. You're showing up on stories. You're doing the lives, the reels, the networking. You're doing everything the internet told you to do.

And you're still stuck at $3K-$5K months wondering what the heck is wrong with you.

Nothing is wrong with you. Your strategy is the problem.

I know because I lived it. I was the mom grinding 24/7, barely present with my kids, telling myself it would all pay off eventually. Spoiler: it didn't. Not until I completely changed HO…

I had the most uncomfortable call with my publisher this week.

Heart racing. Chest tight. That frog-in-your-throat feeling you get right before a panic attack.

Not because anything was going wrong. But because I was facing one of my biggest money blocks head-on.

Here's the thing: I'm really good at making money. Always have been.

I've made people millions of dollars. I've closed over $15 million in high-ticket sales throughout my career. I can walk into a sales conversation and know exactly …

So let's talk about the book I'm supposed to be launching in July.

Holy shit, it's been a struggle.

Not because I can't write. Not because I don't have something to say. But because every time I get close to making real progress, I find a way to sabotage myself.

And here's the kicker - I didn't even realize I was doing it until this week.

The Resistance is Real

I've wanted to write a book forever. But there's always been this massive resistance around it. The bigger the resistance, the bigg…