Stop Selling Like A Bro Marketer. It's Costing You Clients.

If selling makes you want to crawl out of your skin, I need you to hear something.

It's not because you're bad at sales. It's not because you're "too nice" or "not cut out for it."

It's because everything you've been taught about selling was built by and for a completely different type of person. And you've been forcing yourself into that box wondering why it doesn't fit.

The countdown timers. The "only 2 spots left" when you have 20. The DM scripts. The hard close energy. The "overcome every objection until they cave" mentality.

That's bro marketing. And it's the reason so many women hate sales.

I've closed $20M+ in sales across my career. And I can tell you with absolute certainty that manipulation is not what gets people to buy. Connection is.

Let me break down exactly what you need to ditch and what to do instead.

Ditch: Fake Scarcity

You've seen it everywhere. "Only 3 spots left!" when the cart has been open for a week and nobody's buying. "This price goes away at midnight!" when the same price will be there next month.

Your audience isn't dumb. They know when you're manufacturing pressure. And every time you do it, you chip away at their trust.

Here's the thing about real urgency: you don't have to create it if your offer actually solves a real problem.

When someone is stuck at $3K-$5K months and they're exhausted and they can see that what you have will get them out of that, the urgency is already there. You don't need a fake countdown timer. You need to help them feel the cost of staying stuck.

Do this instead: Be honest about your availability. If you have 5 spots, say you have 5 spots. If there's no deadline, don't create one. Build urgency through the conversation, not through manufactured pressure. Ask questions like "What's it costing you to keep doing it this way for another 6 months?" That's real urgency. And it doesn't require a single countdown timer.

Ditch: The Copy/Paste DM Scripts

"Hey girl! I love your content! I noticed you're a [job title] and I think you'd be perfect for..."

We've all gotten that message. And we've all immediately rolled our eyes.

Your ideal client doesn't want to feel like she's talking to a bot. She wants to feel like a human being is actually interested in HER, not just interested in closing a sale.

Do this instead: Have a real conversation. Comment on their actual content. Ask genuine questions about their business. Build a relationship BEFORE you ever mention what you do. When the time is right, it won't feel forced because it isn't. Sales isn't manipulation. It's helping people make the decision they already want to make. But they have to trust you first.

Ditch: The "Overcome Every Objection" Mentality

This is one of the most toxic things in the sales world and nobody talks about it.

The idea that if someone says "I need to think about it" your job is to keep pushing until they say yes. That if they bring up money, you should "reframe their investment mindset." That a no is just a yes that hasn't been convinced yet.

No. A no is a no. And a "maybe" is where your time goes to die.

When you try to overcome every objection, you attract clients who weren't ready in the first place. They bought because you pressured them. And then they ask for refunds, don't show up, and drain your energy.

Do this instead: Qualify harder on the front end. Ask the tough questions BEFORE you pitch. What's their budget? What have they already tried? Are they actually ready to invest or are they just browsing? When you qualify well, the people who get to your pitch are already 80% sold. You don't have to overcome anything because you already weeded out the people who weren't ready.

Ditch: The "Just Post More" Advice

If I hear one more person tell a struggling entrepreneur to "just be more consistent with your content" I might lose it.

More content won't save a broken sales process.

You can post 3x a day, 7 days a week, and if your sales conversations are broken, if your follow up sounds like begging, if you're not qualifying leads, if you don't know how to ask for the sale... all that content is just noise.

Content is important. But it's not the first thing you fix when the money isn't coming in.

Do this instead: Fix your sales process first. Look at your close rate. Look at your follow up. Look at how you're running your calls. Get that dialed in and THEN worry about getting more eyeballs on your content. Because what's the point of more leads if you can't convert the ones you already have?

Ditch: The Guilt Trip Close

"Don't you want a better life for your family?" "If you don't invest in yourself, who will?" "You say you want change but you're not willing to do what it takes."

That's not a sales strategy. That's emotional manipulation. And it attracts the wrong clients every single time.

People who buy out of guilt don't show up. They resent the purchase. And they're the first ones to ask for a refund or leave a bad review.

Do this instead: Make the offer and let them decide. You can be confident and direct without being manipulative. Say something like "Based on everything you've shared with me, I think this is exactly what you need. Here's what it looks like to get started." Then stop talking. Let them process. Let them ask questions. Let them come to their own decision. You're not pushy for asking someone to invest in their own transformation. You're doing them a disservice by NOT asking. But there's a massive difference between asking and pressuring.

So What Do You Replace All Of This With?

You.

Your personality. Your voice. Your natural way of connecting with people.

Every woman has a natural sales personality. Some of us build deep relationships first. Some of us are direct and get straight to the point. Some lead with empathy and emotional connection. Some lead with logic and data.

The problem is you've been copying someone else's strategy that works for THEIR personality and wondering why it feels so forced.

When you figure out how you're wired to sell, everything shifts. Your conversations feel easy. Your close rate goes up. You stop dreading sales calls. And you actually enjoy the process because it finally feels like YOU.

That's not a pipe dream. That's what happens when you stop building like a bro marketer and start building like yourself.

Here's What I Want You To Do Right Now

Audit your DMs. Go look at the last 10 messages you sent to potential clients. Do they sound like you or do they sound like a script? Rewrite the ones that feel robotic.

Look at your last 5 sales calls. Did you pitch before you understood the problem? Did you try to overcome objections instead of qualifying upfront? Did you actually ask for the sale?

Check your content. Are you creating manufactured urgency or are you actually speaking to the real pain your audience is feeling? Big difference.

Examine your follow up. Does it sound like leadership or like begging? Rewrite anything that sounds desperate.

Get honest about your close rate. If it's below 30%, the problem isn't your offer. It's your process. And that's fixable.

Your Next Step

If you're ready to stop forcing strategies that feel gross and start selling in a way that actually fits your personality, here's where to start:

Take my free Money Gap Quiz and find out what you should actually be making each month based on where your business is right now. Takes 2 minutes.

🔗 salesmama.biz/moneygap

Take my free Sales Personality Quiz and find out how you're wired to close so you can stop copying strategies that were never built for you.

🔗 salesmama.biz/quiz

And if you want to go deeper, listen to the Sales Mama School podcast where I break all of this down every week.

You don't have to sell like them to be successful. You just have to sell like you.

-Sausha, Sales Mama