I just finished Never Split the Difference by Chris Voss.
Former FBI hostage negotiator.
And honestly it might be one of the most powerful books I've read for business and life. Not because of the negotiation tactics. Because of what it teaches about going deep.
Most people are terrified of the uncomfortable conversation.
Asking the hard question. Holding space. Having the conversation most people are too afraid to have.
We call it being polite or not wanting to rock the boat.
But really it's fear.
Fear of what we might find out. Fear of being too much. Fear of saying the wrong thing and losing someone.
This book is a masterclass in making people feel seen, heard, and understood. And when you can do that in sales, in relationships, in leadership, everything changes.
The women who are winning are not the ones with the best scripts.
They are the ones willing to go deeper than everyone else.
To ask the question nobody else asked. To sit in the silence instead of rushing to fill it. To hold the space instead of coaching through it.
Most people come to me thinking they need a better closing line. What they actually need is the courage to go deeper in the conversation they're already having.
So where does the fear of going deep actually come from?
Beliefs.
If you've been told your whole life not to make waves, not to ask too much, not to push, you carry that into every sales conversation. You pull back right when you should lean in. You soften right when you should hold firm.
That's not a sales problem. That's a belief problem.
And it's exactly what we work on inside Grounded Mama.
And if you're ready to do the deeper work, I'd love to have you in the room.
You've got this,
Sausha
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