Balancing Act: Getting Clear and Marketing to Your Audience

Today I’m diving into a topic that keeps coming up—balancing family life with building a business. There’s a lot of talk about the fear of missing out on family moments while trying to grow a successful business. The word “balance” gets thrown around a lot, and I think there’s a misconception that family and business need to be perfectly balanced.

But here’s the thing: That’s just not true.

In my experience, balance doesn’t mean giving equal time to both business and family every single day. Some days, you’ll spend more time on your business, and other days, your family will take the front seat. It’s not like a traditional 9 to 5 job where your day is structured and predictable. And that’s okay.

I used to struggle with this myself. I felt guilty and overwhelmed trying to be the perfect mom and the perfect business owner. I was ashamed that I wanted a career and to excel in it while being a mother. It felt like I had to choose—either I’m a great mom, or I’m a great business owner. But you know what? That’s a false choice. It’s not about being perfect in both roles all the time. There’s room for you, too—for hobbies, for self-care, for time that’s just yours.

You can have time for yourself, your children, and your business. The key is to build a life that allows that and to find people who support your choices. Not everyone will, and that’s okay too.

I used to believe we all have the same 24 hours in a day, but that’s not true. Every time I say I’ll never do something, I end up doing it. For example, I used to work in an insurance and financial company where cold calling was a daily grind. I hated it and swore I’d never do it again. But recently, I found myself reconsidering cold calling because, honestly, nobody else is doing it. There’s something to be said for standing out by doing what others won’t.

If you’ve ever opted into one of my offers and provided your phone number, don’t be surprised if you get a call from me or my sales team. Yes, you’ll get emails too, but I’m committed to being more strategic. I want to stand out, and sometimes that means picking up the phone.

Now, let’s get back to the topic of balance. I want you to get rid of the idea that balance means giving equal time to everything. It’s more like walking a tightrope with a balancing wand. Some days, you’ll lean more towards your business, and other days, more towards your family. It’s never going to be perfectly balanced, and that’s okay. The sooner you let go of the idea of perfection, the better off you’ll be.

One of the biggest lessons I’ve learned is to go with the flow. Life, especially as a parent and a business owner, is full of interruptions. The more rigid and structured you try to be, the more likely you are to set yourself up for failure. Focus on your top three priorities for the day—things that will move the needle forward in your business—and let everything else be a bonus. This approach has gotten me farther faster than anything else.

Most people spend too much time on things that don’t generate income, like working on websites. I had a client who thought she couldn’t accept payment because her website wasn’t ready. But guess what? I still don’t have a formal website for my new business, Sales Mama, and I’m doing just fine. What matters most are your revenue-generating activities, like your sales process, outreach, and marketing efforts.

Speaking of marketing, a lot of you have told me you’re struggling to find the right leads. It’s important to understand that lead generation is a marketing problem, not a sales problem. Marketing is about visibility and generating leads, while sales is about converting those leads into customers. They work together, but they’re not the same thing.

One of the most important things you can do is get crystal clear on the problem you solve for your clients. When you understand the problem you solve, you’ll attract the right leads. It’s not just about who you are or what you do; it’s about what problem you’re solving for your clients. Whether you’re a health and wellness coach, a photographer, or a dog groomer, knowing the specific problem you solve is key to finding and converting quality leads.

If you’re just starting out or pivoting, start by talking to people. Do some market research and find out what frustrations, desires, and fears your potential clients have. Then think about how you can solve those problems. This will not only help with your marketing efforts but also set the stage for successful sales.

In the end, balancing family and business is about finding what works for you, being flexible, and focusing on what truly matters. Let go of the guilt, embrace the chaos, and remember that you can be both a great mom and a successful business owner.

Connect with Me

If you found value in this discussion, I'd love to hear from you. You can reach out to me on Instagram @Sales Mama School or @Sausha.Davis.

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