Building Confidence in Sales Without the Burnout

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This past weekend, I was feeling particularly fired up. It’s the kind of intensity that sometimes makes me second-guess myself, especially after I put out a podcast episode that’s more passionate than usual. There’s this moment right after I hit send where I think, "Oh shit, everyone’s going to hate me for saying that." But then, I remind myself that maybe, just maybe, it’s exactly what someone needs to hear.

You see, I never want anyone to feel like I’m judging them or being an asshole. But I do believe in the power of tough love. Looking back, I realize I didn’t have enough people in my life who were willing to call me out, to tell me to stop making excuses, and to show up fully. In my circle, people were always too lenient, letting me slide by with, "Oh, Sasha, it’s no big deal." But I needed someone to push me, to tell me to stop screwing around and get serious.

When I sought out mentors or coaches, I didn’t want someone who would coddle me. I wanted someone firm and assertive, someone who could bring a higher level of intensity than I already had. And let’s face it, I can be pretty intense. Finding someone who could match or surpass that intensity—someone who could challenge me—was rare. But that’s exactly what I needed, and it’s how I want to show up for you.

On my platform and in my podcast, I don’t want to be quiet or let things slide. I don’t want you to keep telling yourself that everything is fine when it’s not. As women, as mothers, we’ve conditioned ourselves to say, "It’s fine," when in reality, it’s not. I want you to stop lying to yourself and show up fully, with your whole ass in everything you do.

After I recorded my latest episode, I went into a bit of a spiral. Should I delete it? Was it too much? I do this every time I get really passionate because I worry about what others will think. But then I remember that I needed that kick in the ass. I needed someone to tell me to quit screwing around and face reality. And that’s what I want to do for you.

When I think back to my corporate days, it all started to click. I remember when I was on maternity leave after having my first child in 2017. I had six weeks of paid leave and six weeks of unpaid leave, and it was pretty ballsy of me to ask for the full 12 weeks, especially being in a management position. But I knew that time with my child was the most important thing, and I’m so glad I took that time.

During that leave, I realized I didn’t want to go back to the corporate grind. So, I transitioned into sales and started building my own consulting business at the same time. It was exhausting—doing all the things all the time. I burned out quickly and consistently because I was so determined not to go back to corporate life. But in that process, I learned a valuable lesson: Doing all the things doesn’t mean you’re doing the right things.

When you’re burnt out, it’s usually because you’re not seeing a return on your investment. You’re putting in so much time, energy, and effort, but not getting the results you expected. It seems counterintuitive, but that’s when you need to scale back and focus on the highest leverage actions. It’s not about doing more; it’s about doing what matters most.

For me, that meant shifting my focus from building a perfect website or reading all the books to actually having sales conversations that led to conversions. It meant knowing my numbers, tracking my progress, and focusing on what really moved the needle in my business.

Building confidence in yourself and your business isn’t about knowing everything; it’s about doing the thing. Just like riding a horse, you can read all the books and watch all the videos, but until you get on the horse, you’re not really learning. The same goes for driving a car or playing a sport—you have to get out there and do it.

So, if you’re feeling overwhelmed, burnt out, or unsure of what to do next, my advice is simple: Start doing the thing. Practice, role-play, educate yourself, but most importantly, take action. Embrace the suck, as they say. It’s not glamorous, but it’s necessary.

Remember, knowledge is power, but only if you apply it. So stop telling yourself everything is fine when it’s not. Show up fully, embrace the challenge, and start doing the work that will lead you to the success you deserve.

Connect with Me

If you found value in this discussion, I'd love to hear from you. You can reach out to me on Instagram @Sales Mama School or @Sausha.Davis.

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