If Every Lead Was Worth $1 Million

Good morning! As I sit here with my morning coffee, I’ve already managed to stir the pot with some people, even before the sun is up. Let me clarify, though: it wasn’t intentional. I merely asked a few more questions to understand the sales process better, but it seems I inadvertently triggered some emotions. But that’s okay! Being triggered offers an opportunity for growth, and I’ve learned not to take things personally.

If someone gets upset or tells me off, I no longer take it to heart. Not everyone is your person, and that’s perfectly fine. However, when you find yourself triggered, it’s worth asking, “Why?” Why does a stranger’s words on the internet affect you so deeply? This reflection is key, especially if you’re involved in network marketing or direct sales—the groups I seem to have particularly ruffled today.

The Problem with Video-Based Sales

The core of the issue seems to lie in a common practice within network marketing: relying on videos to convey product information. Many network marketers—especially those new to sales—are taught to send potential customers a video when they ask for more details. But here’s the problem: this method can be a massive turn-off.

Imagine you’re managing a multimillion-dollar client, and when they ask for more information, you simply send them a video. In the corporate sales world, this approach wouldn’t fly. It’s impersonal and dismissive. Why should network marketing be any different? Each person you interact with could be a million-dollar client. By sending a video instead of engaging directly, you risk losing that potential sale.

Sales is not just about closing deals; it’s about building relationships. When someone approaches you for information, they’re reaching out to you, not some faceless video. They trust you, and that trust is crucial. If you simply redirect them to a video, you miss the opportunity to establish a connection and to answer their specific questions.

Think of it this way: if you were at a coffee shop and someone asked you what you do for a living, would you respond by sending them a video? Of course not! It’s not a natural flow of conversation. Sales, like any interaction, should be about human connection.

The Four Pillars of a Successful Sales Interaction

Before moving a potential customer down the sales funnel, ensure they meet these four criteria: Budget, Authority, Need, and Timing (BANT).

1. Budget: Does the customer have the financial means for your product or service?

2. Authority: Are they the decision-maker, or do they need approval from someone else?

3. Need: Have they expressed a genuine need for what you’re offering?

4. Timing: Is now the right time for them to make a purchase, or should you follow up later?

By focusing on these areas, you ensure that you’re not just pitching blindly. Sales shouldn’t feel slimy or gross. It only does when you push a product on someone who doesn’t need it.

Moving Beyond the Script

Network marketing companies often provide scripts and guidelines to make the sales process easier. While these can be helpful, they are not the end-all-be-all. To truly excel in sales, you need to go above and beyond. Don’t just follow the script—build genuine connections, ask the right questions, and understand your customer’s needs on a deeper level.

Sales is about more than just making a quick deal. It’s about creating lasting relationships, offering value, and ensuring that both parties walk away satisfied. So next time you’re tempted to send a video, pause and think about how you can make the interaction more personal and meaningful. After all, real connections lead to real sales.

Connect with Me

If you found value in this discussion, I'd love to hear from you. You can reach out to me on Instagram @Sales Mama School or @Sausha.Davis.

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